Motorola Mobility
Motorola Mobility was the consumer-focused arm of the original telecommunications giant, Motorola, Inc., spun off as an independent company in 2011. It was responsible for the design and sale of mobile phones, tablets, and other consumer electronics. The company's brief life as a publicly traded entity is a fantastic case study in corporate strategy, hidden assets, and the motivations behind major Mergers and Acquisitions (M&A). Though it carried the iconic Motorola brand, its true value—and the reason it sparked a bidding war—lay not in the phones it was selling, but in its massive library of patents. Within two years of its creation, it was acquired by Google in a blockbuster deal, only to be sold off in pieces to Lenovo a few years later. For investors, the story of Motorola Mobility is less about mobile technology and more about understanding what a company's real assets are.
The Story of a Spin-off and Two Giants
The saga of Motorola Mobility is a whirlwind tour of modern corporate maneuvering. It demonstrates how a legacy company can be broken up and its most valuable parts sold to the highest bidder for strategic, rather than operational, reasons.
The Split: A Tale of Two Motorolas
In early 2011, the original Motorola, Inc. executed a spin-off, splitting itself into two separate, publicly traded companies:
- Motorola Mobility (Ticker: MMI): This was the “sexy” part of the business, handling the fast-moving world of smartphones (like the Droid series), tablets, and cable TV set-top boxes. It was a direct play on the consumer electronics boom.
- Motorola Solutions (Ticker: MSI): This was the less glamorous but highly stable enterprise-focused business, providing radio equipment, scanners, and communication services to government agencies and large corporations.
The logic behind the split was to unlock value. The two businesses were fundamentally different, with different growth profiles, capital needs, and customer bases. By separating them, management hoped investors could better appreciate and assign a proper valuation to each one. This is a common tactic, and spin-offs are often fertile hunting ground for value investors seeking misunderstood or temporarily overlooked companies.
Google's Big Bet
Just months after the split, in August 2011, Google announced its intention to acquire Motorola Mobility for a staggering $12.5 billion. This was a massive premium over its market price at the time. Why would a software company like Google want a struggling, low-margin hardware manufacturer? The answer wasn't the phones; it was the patents. In the early 2010s, the smartphone wars were raging, and a key battleground was the courtroom. Companies like Apple were suing Android phone makers for patent infringement, threatening the entire Android ecosystem. Motorola Mobility, a pioneer in mobile communications, held a treasure trove of over 17,000 patents. By acquiring the company, Google wasn't just buying a phone business; it was buying a nuclear deterrent. This massive patent portfolio served as a powerful shield to protect its free Android operating system and the partners (like Samsung and HTC) who used it.
The Lenovo Chapter
After the acquisition, Google ran Motorola Mobility as a separate unit, but the hardware division continued to lose money. Google's primary mission was accomplished once it had absorbed the patents. So, in 2014, Google sold the Motorola Mobility handset business to the Chinese PC giant, Lenovo, for just $2.91 billion. At first glance, this looks like a huge loss for Google ($12.5 billion in, $2.9 billion out). But Google kept the vast majority of the valuable patents. In essence, Google bought the whole toolbox just to get a special wrench it desperately needed, and then sold the rest of the tools for a discount.
A Value Investor's Post-Mortem
The Motorola Mobility story offers several timeless lessons for the everyday investor.
Patents as an Economic Moat
The real value of Motorola Mobility was its intellectual property. This patent library was a powerful economic moat—not for Motorola itself, but for Google's much larger and more profitable Android business. It highlights a crucial lesson: sometimes a company's most valuable asset isn't listed on the balance sheet at its true worth. A sharp investor learns to look beyond reported earnings and physical assets to find these hidden sources of value.
The Spin-off Opportunity
Spin-offs can create wonderful investment opportunities. When a company is split, the newly independent entities are often misunderstood and mispriced by Wall Street. For a brief period, they may be “orphaned” from mainstream analyst coverage, allowing diligent individual investors to acquire shares at a bargain price before the broader market recognizes their true potential. However, it requires careful research to separate the promising spin-offs from the discarded corporate junk.
Acquisition Arbitrage is a Risky Game
When Google announced its $40-per-share offer, Motorola's stock shot up but still traded slightly below that price (e.g., at $39). This gap created an opportunity for arbitrage—investors could buy shares at $39, hoping to make a quick and seemingly “guaranteed” profit of $1 per share when the deal closed. However, this is a specialist's game. Deals can fall apart due to regulatory hurdles, financing issues, or a change of heart, causing the stock to plummet. For most individual investors, the small potential gain isn't worth the risk of a catastrophic loss.