Imagine you have $10,000 to invest and you're presented with two very different money-making machines. Machine A is a 30-Year U.S. Treasury Bond. It's the pinnacle of reliability. You put your $10,000 in, and it's guaranteed by the U.S. government to spit out a fixed amount of cash every year—let's say $450, which is a 4.5% yield. For thirty years, that $450 will arrive like clockwork. It will never increase, and it will never decrease. Machine B is a business—let's call it “American Bottling Co.” You can buy the entire business today for that same $10,000. After all expenses, it currently produces $900 in profit per year. This is its “earnings.” The income test is the simple, powerful act of comparing these two machines. The government bond offers a risk-free 4.5% return. The bottling company offers a 9% return ($900 profit on a $10,000 price). Right away, the business looks twice as attractive. But the real magic is in the future. The bond's $450 “coupon” is static. The bottling company, if it's a good business, has the potential to grow its earnings. It might sign a new distribution deal, raise its prices slightly, or become more efficient. Next year, it might earn $950, and $1,000 the year after that. This way of thinking, championed by investors like Warren Buffett, reframes a stock from a flickering price on a screen into what he calls an “equity bond.” It's a bond whose annual coupon (the company's earnings) has the potential to grow over time. The income test is your tool for deciding if the current coupon and its growth prospects are a better deal than the fixed, guaranteed coupon from a government bond.
“Interest rates are to asset prices what gravity is to the apple. They power everything in the economic universe.” - Warren Buffett
This quote captures the essence of the income test. The prevailing interest rate on a safe government bond is the fundamental “gravity” that all other investments must overcome to be considered attractive.
For a value investor, the income test isn't just a clever trick; it's a foundational discipline. It directly reinforces the core tenets of value investing.
Applying the income test is a straightforward, four-step process.
`Earnings Yield = Earnings Per Share (EPS) / Current Stock Price`
The comparison is not just about the numbers; it's about the story behind them.
The income test is the start of your analysis, not the end. It tells you what you're getting today for your money. Your next job is to determine how that payout is likely to change in the future.
Let's assume the 30-Year U.S. Treasury Bond yields 4.5%. We are evaluating two companies.
Metric | Steady Brew Coffee Co. | Flashy Tech Inc. |
---|---|---|
Current Stock Price | $120 per share | $200 per share |
Earnings Per Share (EPS) 1) | $12.00 | $4.00 |
Earnings Yield (EPS / Price) | 10.0% | 2.0% |
Future Growth Prospects | Low but steady (2-3% per year) | Very high, but uncertain (25%+ per year) |