====== Sequential Growth ======
Sequential growth measures a company's performance from one period immediately to the next. Think of it as a time-lapse photo of a business, comparing this quarter's snapshot to the last quarter's, or this month's to last month's. It's often referred to as Quarter-over-Quarter (QoQ) or Month-over-Month (MoM) growth. Unlike its more famous cousin, [[Year-over-Year (YOY) Growth]], which compares performance to the same period in the previous year (e.g., Q2 2024 vs. Q2 2023), sequential growth gives you a much more immediate, up-close view of a company's recent momentum. Is the company accelerating, hitting the brakes, or stalling out //right now//? Sequential growth provides the clues. However, this close-up view can sometimes be misleading, and a savvy investor knows how to use it without falling into common traps. It's a powerful tool for gauging short-term changes and the immediate impact of new strategies or market shifts.
===== A Tale of Two Growths: Sequential vs. Year-over-Year =====
Understanding the difference between sequential and YOY growth is like knowing when to use a magnifying glass versus a telescope. Both are useful, but they show you very different things.
==== The Zoom Lens vs. The Wide Angle ====
Sequential growth is your financial zoom lens. It's excellent for examining recent performance in high detail.
  * **What it's good for:** Spotting the immediate impact of a new product launch, a change in pricing, or a successful marketing campaign. It can signal a sharp change in momentum—either positive or negative—before it becomes a long-term trend.
[[Year-over-Year (YOY) Growth]] is your wide-angle lens. It smooths out the short-term bumps and gives you a clearer view of the long-term picture.
  * **What it's good for:** Identifying durable growth trends and understanding a company's performance without the distortion of short-term volatility or [[seasonality]].
==== The Seasonality Trap ====
Herein lies the biggest danger of looking at sequential growth in isolation. Many businesses have natural, predictable cycles. Imagine an ice cream company. Their sales will naturally soar in the hot third quarter (Q3) and plummet in the chilly first quarter (Q1).
If you only looked at the sequential growth from Q4 (holiday season) to Q1 (post-holiday winter), you'd see a disastrous drop in revenue for a retailer and might panic. But this is just seasonality! It's the nature of the business. This is why comparing it with YOY growth is so vital. A smart investor would ask, "How did this Q1's sales compare to //last year's// Q1?" That's a much more meaningful comparison that filters out the predictable slump.
===== How Value Investors Use Sequential Growth =====
For a value investor, sequential growth is a valuable diagnostic tool, but never the sole basis for a decision. It's a clue that prompts deeper investigation.
==== Spotting Turnarounds and Red Flags ====
A value investor loves finding a good business that is temporarily out of favor. Sequential growth can be an early indicator of a potential [[turnaround]].
  * **The Green Shoot:** A sudden, unexpected jump in sequential revenue or [[profit margins]] for a beaten-down stock could be the first sign that the company's recovery plan is working. It’s a signal to start digging deeper.
  * **The Red Flag:** Conversely, if a seemingly stable company suddenly shows a sharp sequential decline, it’s a warning. It might indicate new competitive pressure or internal problems that aren't yet reflected in the longer-term YOY numbers.
==== A Piece of the Puzzle, Not the Whole Picture ====
Ultimately, sequential growth is just one data point in a much larger mosaic. A thorough investor never relies on it alone. It must be viewed in context.
  - **Step 1:** Note the sequential growth figure. Is it accelerating or decelerating?
  - **Step 2:** Immediately compare it to the YOY growth rate to account for seasonality.
  - **Step 3:** Analyze it alongside other key metrics like [[free cash flow]] and debt levels.
  - **Step 4:** Use this data to inform your [[qualitative analysis]]. //Why// did the numbers change? What does management say? What's happening in the industry?
By using sequential growth as a starting point for asking the right questions, you can gain a more nuanced and timely understanding of a business, giving you an edge in your investment analysis.